Case Study

Direct To Representative Sample Distribution Services

Source: Thermo Fisher Scientific
Direct To Representative Sample Distribution Services

Pharmaceutical manufacturers use a range of marketing channels to promote their prescription drug product. In the United States, one of those channels is to have Pharmaceutical Sales Representatives ‘hand carry’ samples to the health care practitioners within their territories. Manufacturers require an efficient sample distribution program that enables sales representatives to be as productive as possible. At the same, they must ensure full compliance with stringent industry regulations while minimizing product loss.